How to Sell Art Online and Make Money 💰
Maybe art is your hobby or maybe art is your profession. Art helps me to relax, have fun and learn at the same time. Here are some tips on how to sell art online and make money.
Being positive sells
Nothing succeeds like success. It’s important to celebrate all your successes no matter how small; every sale, exhibition, painting-in-progress is a cause for celebration because It gives us a way to feel good about ourselves, and our accomplishments. When we celebrate we are reinforcing something important to us. Without it we simply maintain the status quo and candidly have a lot less fun. Don’t ever be tempted to say that you aren’t selling or you hate online galleries. Instead talk about your latest project. Explain WHY you make your art. How does it make you feel? It gives us a way to feel good about ourselves, and our accomplishments. When we celebrate we are reinforcing something important to us. Without it we simply have a lot less fun.
Have your own website
There are many different hosting platforms out there and you should utilise them, here are the top 4 online platforms to sell art, they will allow your artwork to be seen at a far greater reach, however the customisation is limited and online platforms come and go. Having a website allows you to market your business online.
Establish credibility for your art business is vital in giving a positive impression that your art practice is bigger and more successful. With this in mind its worth having your own site where you have far more control. Squarespace is a great option as you can easily customise the design.
Start blogging about art
A great way to tell your story and showcase all your passion is to write a blog. Your blogs don’t have to be long essays, just blog regularly. Some bloggers blog once a day, others once a week. Blog about art and inspiration. Why do you make your art? How does it make you feel? What are you currently working on? Creating a blog is a great way to build awareness and gain support. Starting a blog can provide the opportunity to educate others interested in your field of expertise.
Chose some platforms and keep posting. Social media has a massive reach and it’s far more easier and more convenient to access information. No one platform is necessarily better than the others for promoting your work, all of them will do something to help. The important thing to remember is that it’s called social media for a reason. You have to be sociable. If someone comments on your post it’s good manners to respond, with a “like” and a “thank you”. It’s important that you support other social media users and follow other artists, photographers of any supporters who like, comment on, and share your posts and return the favour. We all need encouragement. It’s important to encourage others. Friends are to be made out there in the online world. Social media is the go to medium for people to interact.
It’s well worth joining, sharing and developing a following. Pinterest is purely a visual platform where people can create boards and save what you post. The platform is excellent at driving traffic to your website. It also really good to look at what others are doing and involve yourself with discussions. This platform allows you to express your creativity to a big reach. Pinterest is made for sharing creative, inspiring and visual content. I use pinterest to find people who like the same things as I do.
Instagram is a great place for artists to sell art due to its image based interface and video sharing capability. There are possibilities to create and share a series of short videos explaining your art process. You can instantly communicate whatever you’re up to no matter where you are or what you’re doing. Instagram live is great.
Why do I create art?
Because I love it. I make art because there is something inside that needs to get out. I have a real desire to express what I feel and to create something of great value to myself. You may say that it’s a type of therapy or meditation. Many do art for the pure joy of it. Money is just a bonus, incase anyone else enjoys the value as much as I do.
I hope this post on ‘How to Sell Art Online and Make Money 💰’ was useful. Should you be interested in the possible future of selling art digitally, this post on Non-fungible tokens maybe of interest to you.